Why handbags were the unexpected success story of lockdown
After the dried beans, the 5kg sacks of rice, the gin, the backup gin, the laptop stand, the face masks, the leggings and the fuzzy slippers, many women found space on their lockdown shopping lists for one more must-have: the nice new handbag.
A designer bag may not be the most obvious souvenir from a period when most Britons barely left their homes, but this manner of purchase found traction with countless shoppers from late March through to early summer.
‘Any item that could be considered an investment piece and where the brand has clear longevity, the customers not only continued buying, [but] we saw demand increasing,’ says Ida Petersson, buying director at Browns Fashion. ‘We also saw brands that have had a lot of hype continue to hold their allure, despite people being unable to use them anywhere other than in their own homes to start with.’
Read more @ Telegraph
Article author Emily Cronin, SENIOR FASHION EDITOR
Image by Fauzan Mokhtar from Pixabay
