Petwear. The emerging market in the fashion industry
What do Hunkemöller, H&M, River Island, Primark, Hema and Ralph Lauren all have in common? All these brands have made clothing for dogs. More and more brands are venturing into the market of our loyal four-legged friends, a market that is constantly growing. We recently saw that Boobie Billie, the fashionable Instagram dog, has started a luxury fashion line. Or Dsquared2, which recently launched an entire line of dog clothing and accessories together with Poldo Dog Couture.
In fact, the pet clothing business is so profitable that there are labels making clothing exclusively for dogs and cats. Famous cats such as Karl Lagerfeld’s Choupette, and Jason Wu’s Jinxy and Peaches, prove how animals can play a big role in a person’s life. But is it just a phase? Is it bad for the animals? FashionUnited has made an overview of the various approaches to the petwear market.
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